About Jyeshta

Jyeshta is a qualified Patent, Trademark, and Industrial Design Agent. Armed with over two decades of Transactional experience, she is also well versed with Trademark & Patent Prosecution, Advisory, and Regulatory work. She is very much sought after for her transactional expertise and is often called to be engaged in high-level and large corporate acquisitions for consultation and/or restructuring of the relevant IP rights which have included several multinational organizations globally. In addition, her other core practice areas include particular emphasis on the protection, maintenance and enforcement of IP rights including IP related agreements, trademark prosecution, trademark searches and registrability, trademark opposition and rectification proceedings, copyright, patent prosecution and industrial design advisory and prosecution. She also handles cases relating to consumer laws, advertising, franchising, sponsorship, merchandising, media, consumer protection, domain names and regulatory approvals for food and drugs, health and cosmetics and also assists with IP enforcement with ease, given her seasoned experience. Jyeshta also advises on competition laws, including the interaction between Competition and IP rights and also data privacy laws and compliance issues relating to the collection and use of personal data.

Transactional

• She has been instrumental in concluding the IPR aspects seamlessly in major corporation deals such as DKSH Holdings (Malaysia) Berhad which received much press attention in the SEA region. She has also acted for various clients in corporate transactions where IP considerations including IP advisory and regulatory issues play a paramount role in the acquisition. One such transaction is for DKSH Holdings Sdn. Bhd in its commercial acquisition of Auric Pacific (M) Sdn. Bhd which involved multiple issues including due diligence and advisory issues given the numerous brands acquired at the successful conclusion of the project.

Prosecution & Advisory

• She is involved in advising and handling the local and foreign IP portfolios of various organisations including companies such as Astro Malaysia Holdings Berhad, Nippon Paint Malaysia Sdn Bhd, Reckitt Benckiser and Filtex Marketing Sdn Bhd. Her portfolio management often calls for tailored IP consultation and compliance which is subject to patents,  trademark clearance, trademark prosecution, drafting and review of various agreements, streamlining of IP ownership, risk analysis and comprehensive filing and prosecution strategies to ensure compliance with local laws along with compliance with international treaties such as the Madrid Protocol.

• Asialaw Leading Lawyers (2017 – 2019)
“Leading Lawyer” in Competition & Antitrust and Intellectual Property

Leading lawyer Jyeshta Mahendran is “very efficient in processing trade mark application[s] and responds very promptly to inquiries,” adds another client. – Asialaw Profiles 2018

“Jyeshta is always on top of matters, is very responsive, accessible and provides advise promptly.”  – Asialaw Profiles 2022

“Responsiveness, high-quality work, regular updates on the status of the matters; and proactive with recommendations, good problem-solving skills.” – Asialaw Profiles 2022

“She is accessible, extremely prompt in her responses, professional and very knowledgeable.” – Asialaw Profiles 2023

• Asia IP Experts (2015, 2017, 2019 – 2021, 2023)
Leading lawyer” for Trademark and Copyright

• Benchmark Litigation Asia-Pacific (2022)
“Very responsive and excellent communication skills.” – Benchmark Litigation Asia-Pacific 2022

“Jyeshta is a very experienced and knowledgeable lawyer. She is friendly, accessible and is prompt in her responses and keeping us as a client updated.” – Benchmark Litigation Asia-Pacific 2022

• Chambers Asia-Pacific (2023 and 2024)
“Band 4” lawyer in Intellectual Property

“Jyeshta is a well-experienced IP lawyer especially with trade mark applications. She is very responsive and accessible.” – Chambers Asia Pacific 2024

“Jyeshta is a good lawyer and I enjoy working with her.” – Chambers Asia Pacific 2024

• IAM Patent 1000 (2022 and 2023)
Recommended Lawyer in Prosecution

• The Legal 500 Asia-Pacific (2023)
“Other Key Lawyers” in Intellectual Property

• The Legal 500 Asia-Pacific (2020 and 2021)
“Recommended Lawyer” in Intellectual Property

… and the ‘extremely efficient’ Jyeshta Mahendran focuses on the protection, maintenance and enforcement of rights. – The Legal 500 Asia-Pacific 2020

“Jyeshta Mahendran keeps the client up to date on progress of trademark applications, provides sound advise and very professional.” – The Legal 500 Asia-Pacific 2020

“Another well experienced lawyer who we work with on all IP applications and renewals. She is very prompt in her responses, accessible, professional and her legal opinion is reliable”. – The Legal 500 Asia-Pacific 2021

Jyeshta Mahendran is very reliable, prompt in her updates and is very accessible. She is able to advise on any IP matter with her knowledge and years of experience.’– The Legal 500 Asia-Pacific 2023

• Who’s Who Legal (2019 – 2022)
“Global Leader” in Trademarks

• Who’s Who Legal (2023)
“Global Leader” in IP Trademarks

• Who’s Who Legal (2021 – 2023)
“National Leader (Southeast Asia)” in Trademarks

• World Trademark Review (2024)
“Silver Tier” in Prosecution and Strategy
“Highly Recommended Individual” in Transactions

• World Trademark Review (2013 – 2023)
“Recommended Individual” in Prosecution and Strategy

A client remarked that “with historical knowledge of the business and rights we acquired, Jyeshta provided continuity of service that is first class throughout the acquisition. She is quick to respond and explains options clearly, bringing a professional and commercial approach to business. She knows how to work with both our central global legal function as well as our in-market operating company”. – WTR 2021

“On the prosecution front, Jyeshta Mahendran deftly handles portfolio management for local and foreign players”. – WTR 2022

“On the prosecution and advisory front, Jyeshta Mahendran is the go to person for transactions and matters concerning high-level corporate acquisitions– WTR 2023

• Brands and Innovation Committee of the International Trade Mark Association (INTA)
• Committee Member, Malaysian Intellectual Property Association (MIPA)
• IP Committee Member, IP Committee of the Malaysian Bar Council
• Committee Member, Asia Patent Attorneys Association (APAA)
• Committee Member (Branding & IPR), Federation of Malaysian Manufacturers (FMM)
• Member, International Bar Association (IBA)
• Member, Malaysian Bar

• PCT- The Malaysian Perspective- Lexology (2023)
• IP Provisions in the CPTPP- Lexology (2023)
• Trends and Developments: The Position of Trademark Disclaimers- Chambers (2023)
• Trends and Developments: The POSITA Position-Ordinary Person or Ordinary Skill -Chambers (2023)
• Safeguarding Intellectual Property Rights in the Metaverse- Lexology (2023)
• Interview on Trends in IP in 2023- Asia IP (November 2022)
• Interview on “When IP Goes to War” – Asia IP (April 2022)
• Interview on “Data Breaches in the Context of IP Rights – Asia IP (September 2021)
• Article on “Moving Images: A new wav of advertisement”- Asia IP (July 2021)
• Interview on feature article “Preserving Culture and heritage in a Pandemic”- Asia IP (March 2021)
• Interview on feature article “Months into the Pandemic- What has been the effect on IP registration” – Asia IP (March 2021)
• Trademark Protection Beyond Borders- Business in Action @ FMM (2020)
• Malaysia’s Accession to the Madrid Protocol- Business in Action @ FMM (2020)
• Radio Interview on IP Developments in Malaysia in the last decade with BFM Radio (2019)
• Interview on the feature article “The Curious Case of the Tongkat Ali Extract Patent” – Asia IP (2019)
• How Does Competition Law Interact with IP Law- Managing IP (2018)
• IP during Challenging Economic Times – Asia IP (2017)
• Business Brief – World Trademark Review (2015 and 2016)
• Industrial Design Protection – Asia IP (2013)
• Competitive Changes (Competition Act) – Asia IP (2011)
• Aiming for an Innovation Economy – Managing IP (2011)